Small Shop Notes
Practical, step-by-step guides for people who sell digital products, printables or handmade items online. Each guide gives you something to fill in: a worksheet, a checklist or a small test plan. Examples with numbers are labelled imaginary.
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Why Your Shop Isn't Growing (Even When You Have Products)Pull 30 days of numbers, do the profit math, find which of four places your shop leaks, and design one small test with three labelled imaginary shops.
How to Write Your First Product Page: Seven Blocks, in OrderDraft a digital product page in one sitting: fill a seven-block worksheet, see it worked on an imaginary printable, then check the first screen.
Price Your Digital Product So It Actually Leaves ProfitUse your platform's fee page to fill a one-page worksheet: profit per sale, margin, sales for a monthly goal, creation-cost payback and the cost of a price cut.